by Raúl Sánchez, Dan Bullock, and Rod Sánchez, authors, How to Communicate Effectively with Anyone, Anywhere

How do you grab an audience’s attention? Well, have you ever caught yourself staring into the flame of a candle and felt your consciousness clear? You may have been inadvertently tapping into a yogic-Hindu focusing practice called trataka. When our attention fixates on a defining flame, our consciousness is absorbed into a meditative state.

In the same way, as global presenters, we must create an allure for our audiences using presentation “hooks,” which draw our audiences to the flame of our idea. In this…

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